Various banners I created during my time at CRITEO. I was the Senior Creative Consultant for many recognizable brands including Nike, Zipcar, Uniqlo, Coach and many more. Here are a few case studies.
UNIQLO
This involved client assets (video, brand guidelines, and various specifications regarding animation). Using in-house company tools with back end solutions here and there. An in-house HTML5 ad builder was used to templatize elements in order to preserve maximum reach. However, customizations had to be made in order to meet the client's brand specifications. Consider this a healthy blend of performance and branding.
ZIPCAR
Much like Uniqlo, this was tailor made to prioritize customization over reach. However, making sure to hit common ad space sizes (300x250, 970x250, and 300x600) was key to ensuring maximum user engagement.
NIKE
Simple. Give users the products and a simple brand image to communicate style and ease of use. This was applicable to mobile as well as desktop. A cool feature to note here was the use of the scroll icon which took users to the product they wanted.
COACH
Luxury. Communicate high end premium looks with iconic branding known throughout the world.